Reuben Solomon, Founder of Ridgeway Strategy, Official Photograph

Reuben Solomon

Ridgeway Strategy Founder | Ex-Downing Street Adviser

Reuben Solomon is an experienced digital adviser, specialising in digital strategy, political campaigns, and online reputation management for government and private sector clients. With a proven track record, he has collaborated with prominent political leaders, influential private family offices, and corporations across the United Kingdom, the Middle East, Asia and Australia.

He has led high-profile digital campaigns that combine strategic insight with advanced technical expertise, providing a distinct advantage in digital campaign execution for his clients.

Reuben served as a Special Adviser to the Prime Minister at 10 Downing Street, where he also held the position of Head of Digital. His extensive tenure includes serving as Head of Digital at the UK Foreign, Commonwealth & Development Office (FCDO), and as Head of Digital for the United Nations Climate Change Conference in Dubai (COP28 UAE). Earlier in his career, Reuben developed his campaigning expertise at Sir Lynton Crosby’s C|T Group and served as Head of Digital for the UK Conservative Party.

In April 2023, Reuben founded the digital consultancy Ridgeway Strategy.

Articles

Ridgeway Middle East Office Launched

Ridgeway Middle East Office Launched

London-based Ridgeway Strategy has gone global, opening a branch in Abu Dhabi that is focused on digital projects using AI technologies. Reuben Solomon and Andrew Wong, who are both ex-Downing Street advisors, will lead the agency’s expansion in the Middle East. Founder Solomon will be based between London and the Middle East.

The Tiktok election: Can memes really move the polls?

The Tiktok election: Can memes really move the polls?

Labour’s preference for virality over policy has put them ahead on the “edgy meme playground” of Tiktok, former 10 Downing Street head of digital Reuben Solomon tells me. “Labour understands this audience well, and they have prioritised tongue-in-cheek satire, and rapid-response posts over detailed policy exposition,” Solomon says.

The TikTok election: has the platform really revolutionised political campaigning?

The TikTok election: has the platform really revolutionised political campaigning?

"Where edgy memes thrive, the TikTok ecosystem offers a way to engage with a demographic that traditional media often misses. TikTok was once the playground for memes and tongue-in-cheek satire, but now it's revolutionising political campaigns, and it has brought young voters closer to politics than ever before." - Reuben Solomon

London Influence: Hanover’s Labour grab — Open government latest — Meet Ridgeway

London Influence: Hanover’s Labour grab — Open government latest — Meet Ridgeway

MEET RIDGEWAY STRATEGY: Another week, another ex-Downing Street comms guru is putting their expertise out to market — this time it’s Reuben Solomon, a former head of digital both in No.10 and at Conservative HQ. Forged in the fires: After a stint at legendary Tory strategist Lynton Crosby’s outfit, Solomon honed his skills working on the 2019 election campaign. He worked at the top of government comms during COVID-19 and the Ukraine invasion.

Ex-Downing Street head of digital opens comms consultancy

Ex-Downing Street head of digital opens comms consultancy

Reuben Solomon has announced the launch of Ridgeway Strategy, a consultancy specialising in digital campaigns, communications and technology consulting. Ridgeway Strategy says it will focus on staying at the forefront of emerging technologies, helping clients to “maintain a competitive edge, while at the same time safeguarding them against malign actors and cyber threats”. Solomon said: “In today’s rapidly evolving global landscape, digital-first communication is essential for engaging new and existing audiences swiftly and effectively.”